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By Melissa Waine | Health and Medical Communication Consultant, Sydney If you're trying to work out whether you need a medical writer or a health communication consultant, the truth is: it depends on where your project is at. While two roles overlap more than the job titles suggest, and the same person can often do both, understanding the distinction will help you brief the right person for the right stage of work. What a medical writer does A medical writer produces clear, a

A grant application is not a single-use document. Discover 7 ways to repurpose your grant content into website copy, PR, donor asks and more

By Melissa Waine | Health and Medical Communication Consultant, Sydney In today’s fast-paced world, clear and effective communication is more important than ever, especially when it comes to health. Complex medical information can be overwhelming, and without proper communication, vital messages may never reach the people who need them most. That’s where health communication blogs and articles come in. These platforms serve as bridges, translating scientific jargon and data i

Health and medical organisations are facing a familiar bind: the work needs senior strategic communication expertise, but the budget, headcount approval or workload doesn't justify a full-time hire. Increasingly, the answer isn't hire and hope or go without; it's fractional. Fractional engagement — bringing in a senior specialist for an agreed number of days a week or month, on an ongoing basis, rather than as a single project or a full-time employee — has moved from a niche

Consistency is a trust signal for health and medical information. A content audit, a clear information architecture, and the right strategy tools can transform a website from an expensive brochure into a high-performing asset. Here’s what that actually involves — and why so many health organisations are getting it wrong. You’ve invested in a website. You’ve worked with a designer, found a developer, and written (or commissioned) copy. The site is live. Yet, something isn’t qu

Health communication educates people to help empower them for recovery after experiencing a heart attack. The MyHeart MyLife program adopted evidence-based behaviour change strategies.

Practical guide to writing a competitive NHMRC grant application. Tips on assessment criteria, lay summaries, significance and when to engage a grant writer. By Melissa Waine, Sydney. The NHMRC Investigator Grant 2027 round opens on 3 June 2026.

Melissa Waine | BSc/BCom (Hons 1), UNSW and Garvan Institute of Medical Research | Member, Australasian Medical Writers Association | AMR communication specialist with 20 years of experience | melissawaine.com Australia cannot manage what it does not measure. But measurement alone is not enough. Antimicrobial resistance (AMR) is a significant and growing public health challenge affecting patient safety, hospital capacity, aged care quality and the long-term sustainability of

Grant success isn’t about luck. With the right grant writing strategy to build grant-readiness, you can dramatically improve your chance of winning grant funding.

Antimicrobial Resistance (AMR) is an urgent and growing threat to our health and food safety that needs to be talked about.