Health and Medical Website Copywriting
Creating an engaging, accurate and Ahpra-compliant health or medical website copy requires a scientific background and a track record of successful website content delivery.
I write health and medical website copy for Australian health practitioners, including medical specialists and allied health professionals. As a human health and medical copywriter, I understand what the target audience is looking for, unlike robotic, AI-generated copy.
If you’re a registered Australian health practitioner, your health or medical website needs to comply with Ahpra’s Advertising Guidelines. I understand these guidelines and write credible, compliant copy for your website so that you can get on with treating patients.
I also write health and medical website copy for pharmaceutical companies, not-for-profit organisations and biotechnology companies in Australia, Asia, Europe and the US.
Health and medical website copywriting packages
Every website package includes:
-
A briefing questionnaire
-
Project kick-off meeting of up to 60 minutes
-
Research of two industry competitors (websites that you like or dislike)
-
Site information architecture (how to structure your website) and website copy
-
Tone and style guidelines for your website that apply to future projects
-
Suggestions for images to include (or remove)
-
Two rounds of revisions to make sure your copy is exactly what you’re after, even if you change your mind or think of something else you'd like included
-
One round of proofreading.
Whether you're a clinician, psychiatrist, researcher or speech therapist, get in touch if you’d like high-quality, evidence-based, compliant health or medical website copy.
IW, PR firm
I absolutely love working with Melissa. Her writing is always well crafted, thoughtful, and delivered on time. Melissa offers insightful suggestions and improvements on areas we hadn’t even considered. Her depth of knowledge and experience shines through on the projects we have worked on together, really adding genuine value at every stage. I highly recommend Melissa to anyone looking for a talented, proactive, and truly exceptional copywriter and comms specialist.
Client feedback
"This is Melissa's MAGIC."
"Melissa is our secret weapon."
"I had the pleasure of working with Melissa as the content writer for a complex health-related project and I am very pleased with the result. Melissa navigated the complexities of the project while remaining flexible to our evolving needs. Her attention to detail was evident in her work that she passed back to us ahead of schedule. I would be very happy to recommend her to anyone looking for a writer who is efficient, knowledgeable and easy to work with."
FAQs
Q: Why do allied health practitioners need a specialist website copywriter?
A: Allied health and medical websites must comply with Ahpra's advertising guidelines, which prohibit certain types of testimonials, before-and-after comparisons and unsubstantiated claims. A specialist health copywriter ensures your website builds trust with potential patients while staying within regulatory boundaries — protecting your registration and reputation.
Q: What types of health practices do you write website copy for?
A: I write website copy for GPs and medical centres, specialists (oncologists, cardiologists, surgeons, dermatologists, etc), allied health practitioners (physiotherapists, dentists, psychologists, dietitians), healthcare organisations and medical device companies.
Q: Do you offer website content audits for existing healthcare websites?
A: Yes. I offer website content audits that assess your existing content for Ahpra compliance, clarity and alignment with your target audience's needs. I then provide actionable recommendations and, where needed, suggest changes (e.g. additional information/support services) and rewrite your website copy.
Recently published health and medical website copy
Heart Foundation MyHeart MyLife
