Healthcare Professional Resources
As a highly experienced health and medical communicator, I help clients identify, distil and articulate key messages for healthcare professionals in print and digital communications.
I turn complex medical research, scientific information and data into accurate, high-quality, evidence-based content for healthcare professional resources and CPD education. I source and cite the most current peer-reviewed research to ensure that content is evidence-based and backed by credible supporting references that are used correctly.
My recent projects include:
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clinical app content
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print and online clinical brochures, blogs, guides, CPD education modules, ebooks, fact sheets, leave-behinds and manuals
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email, newsletter and website content — articles about health issues, trends and research
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SMS content.
I write for medical specialists and health practitioner audiences, including Aboriginal health workers, aged care staff, audiologists, dentists, dieticians, emergency physicians, GPs, midwives, medical specialists, nurses, obstetricians, ophthalmologists, pharmacists, physiotherapists, podiatrists, rehabilitation specialists and speech therapists.
As a human medical copywriter, I understand what your target audience wants in health care professional resources, unlike robotic, AI-generated copy. I have even researched and co-authored journal articles on understanding the pain points and enablers of health practitioners (GPs and nurses) (1,2).
Healthcare professional resource updates
Healthcare professional resources must be regularly updated to remain relevant, informative and accurate as clinical practice and treatment guidelines change regularly. If an organisation’s tone of voice, branding or style changes, this also needs to be reflected in updated resources.
I work with government organisations, not-for-profits, healthcare professionals, medical specialists, health practitioners, medical device start-ups, research institutes and pharmaceutical companies to update these resources.
I work with clients to update healthcare professional resources by:
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ensuring that they use the most current evidence-based and best-practice information and that they are correctly cited
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ensuring that graphs and tables contain the correct elements
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ensuring that the trends in graphs and tables are correctly articulated in the content
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identifying supporting evidence from credible sources
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developing a clear, flowing and easy-to-understand information architecture to assist healthcare professionals in quickly navigating content and pulling out the most relevant information
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assessing if the current publications are appropriate for the target audience
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ensuring that the language, tone and style of patient publications are appropriate
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finesse complex medical jargon and evidence into concise language
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developing a Style Guide for the organisation, brand or project to ensure that all publications consistently use the same language, literacy level, tone, grammar, spelling, formatting and referencing styles.
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editing or re-purposing content from print to web content, emails and social media posts and vice versa.
Client feedback
"I had the pleasure of working with Melissa as the content writer for a complex health-related project and I am very pleased with the result. Melissa navigated the complexities of the project while remaining flexible to our evolving needs. Her attention to detail was evident in her work that she passed back to us ahead of schedule. I would be very happy to recommend her to anyone looking for a writer who is efficient, knowledgeable and easy to work with." MyHeart MyLife consumer resources creation.
"Hi Melissa, Thank you for your work on this. It is looking good. It has been great working with you. Thanks for your hard work on the resources, you have done a great job." Consumer resource creation.
Recently published work
Agency for Clinical Innovation Eye Emergency Manual App
Sixth Australian report on antimicrobial use and resistance in human health
Heart Foundation MyHeart MyLife
References
1. Brodaty H, Gibson LH, Waine ML, Shell AM, Lilian R, Pond CD. Research in general practice: a survey of incentives and disincentives for research participation. Ment Health Fam Med. Sep; Volume 10, Issue 3, 2013:163-73. PMID: 24427184; PMCID: PMC3822664.
2. Jamshidi N, Waine M, Binet M, Mohan V, Carter D, Morgan, B. The adoption of point of care testing technologies for respiratory tract infections in primary care in Australia: Challenges and facilitators. Diagnostic Microbiology and Infectious Disease, Volume 110, Issue 4, 2024.
