Health and medical content marketing | www.melissawaine.com

Health care and medical content marketing

In today’s digital world, patients and health care consumers are increasingly turning to online content for trusted medical advice – also known as “Dr Google”. New Australian research has found that people who check their symptoms on the internet only receive the correct medical advice about a third of the time (36%) (1).

Health care and medical content marketing isn’t just a trend—it’s a long-term strategy that builds credibility, educates audiences and drives patient engagement. Clear, impactful, evidence-based health and medical content enhances credibility, provides education, attracts new patients and customers and retains existing ones.

From informative blogs to compelling case studies and SEO-optimised web pages, strong content helps healthcare brands stand out. With the rise of COVID-19 conspiracies and widespread misinformation, such as recently highlighted in Netflix’s Apple Cider Vinegar (a must watch), it’s more important than ever that content utilises experts and evidence to provide people with trustworthy information.

Why hire a medical copywriter for health care and medical marketing?

As a highly experienced health and medical writer, I craft clear, impactful, Ahpra-compliant content that resonates with your audience. I source and cite the most current peer-reviewed research to ensure your content is evidence-based and backed by credible supporting references that are used correctly.

My clients know that high-quality health care and medical content marketing requires a strong scientific background, writing expertise, a track record of executing writing projects and knowledge of relevant guidelines and regulations, such as Ahpra and TGA.

My content is backed by scientific training, unlike generic AI-generated copy that may not understand the nuances of scientific research. And because I have experience writing for many audiences, I can empathise with, understand and engage with target audiences, especially patients, unlike AI copy.

Examples of health care and medical content marketing

My recent health care and medical content marketing projects include:

Brochures, guides, ebooks, fact sheets
Email, newsletter and SMS content
Ghostwriting thought leadership blogs, research dissemination blogs, healthcare trends and topics blogs
Website content

In today's digital-first world, accurate, high-quality content is vital for effective communication. Reach out if you'd like help with health care and medical content marketing.

References

1. Hill, M.G., Sim, M. and Mills, B. (2020), The quality of diagnosis and triage advice provided by free online symptom checkers and apps in Australia. Med. J. Aust., 212: 514-519. https://doi.org/10.5694/mja2.50600

Client feedback

"I had the pleasure of working with Melissa as the content writer for a complex health-related project and I am very pleased with the result. Melissa navigated the complexities of the project while remaining flexible to our evolving needs. Her attention to detail was evident in her work that she passed back to us ahead of schedule. I would be very happy to recommend her to anyone looking for a writer who is efficient, knowledgeable and easy to work with." MyHeart MyLife consumer resources creation

"Thanks so much, Melissa! Danielle and I have now both had a chance to look at it, and it's fantastic!" Infection Control Manual creation

"Melissa is easy to work with and communicates well. We hired Melissa to assist us with writing policies and procedures for our business, including position descriptions. Melissa's work was very thorough and well thought out. We would definitely hire Melissa again for future projects." Aged Care start-up manual creation.