Why grant success isn’t a lottery

“Applying for grants feels like a lottery.”

It’s a phrase I hear time and again from organisations and researchers when they first come to me. And it’s no surprise. Grant writing can feel overwhelming, time-consuming and uncertain — especially if you don’t know where to start.

But here’s the truth: grant success isn’t about luck. With the right grant writing strategy to build grant-readiness, you can dramatically improve your chance of winning grant funding.

The four factors behind every successful grant

Every competitive grant application comes down to four core elements:

1. A compelling story: why your organisation or project matters, who it impacts and what change/ impact it will deliver.

2. Data to back it up: evidence that demonstrates the unmet need, effectiveness and measurable outcomes (SMART goals).

3. Alignment with the grant objectives: showing clearly how your project addresses the funder’s priorities. Remember, no matter how compelling your project is, it's their money to spend and not yours.

4. Competition in the funding round: the number and quality of other applications submitted.

The first three are fully within your control. The fourth isn’t. That’s why building strength and clarity in storytelling, data and alignment with funding objectives is critical.

When you’re asking for someone else’s money — whether from government, philanthropy or another source — you’re asking them to invest. And like any investor, they want to understand their return on their investment.

A case study: turning ideas into wins

Recently, I worked with an organisation that had enormous ambition but faced two significant challenges:

• No data to demonstrate their impact, stakeholder engagement or the unmet need for funding.

• No clear alignment between their projects and the funding criteria.

They had bucketloads of passion and strong ideas, but lacked supporting evidence or strategic focus to convert those projects into successful grants.

Building grant readiness

Over several months, I worked closely with their board to lay the foundations for long-term success. Together we:

• Identified strengths and areas for improvement to sharpen their positioning

• Established metrics to continuously measure impact, so they would always have data ready to go

• Prioritised and aligned projects with the right funding opportunities

This process transformed their approach. Instead of scrambling to assemble applications, they became grant-ready — able to respond strategically, quickly and with evidence at their fingertips.

The results

Since November 2024, we have developed four strong, evidence-based applications. Three have already been awarded funding across diverse projects — a 75% success rate in an environment where many feel the odds are stacked against them.

More importantly, the organisation now has a repeatable, scalable grant writing process. They no longer see funding as a lottery ticket. They see it as a strategic investment in their future.

Passion projects deserve grant funding. But not all projects are grant-ready.

👉 If your grants feel like a lottery, maybe it’s time to rethink the process. With a clear grant writing strategy, compelling evidence and impactful storytelling, you can take the luck out of the equation to ensure that your organisation is always ready to seize the next opportunity.